Calendar for a Traveling Saleswoman
Project Type: Individual
Time Frame: 8 weeks
Tools: Sketch, Invision, Illustrator, Photoshop
Design Process: User research, competitive analyses, user flow, sketch and wireframes, visual mock-ups, prototypes
Overview
The concept for this app revolved around the development of the experience for a travel booking application specifically focused on the manage their itinerary.
Initial Brainstorming
Problem Statement
Planning a trip involves balancing available travel days, budget constraints, and selecting a destination that is both exciting and feasible. This decision-making process can be time-consuming and overwhelming. Even for frequent travelers, finding a new and exciting destination can be challenging. Once a destination is chosen, narrowing down points of interest to visit adds another layer of complexity.
After finalizing the itinerary, booking transportation and accommodations across multiple platforms can become a tedious task. Ensuring seamless connections between flights, trains, car services, or boats, along with coordinating stays at different hotels or Airbnb rentals, requires careful planning.
During travel, keeping track of transportation schedules, accommodation addresses, and itinerary details can be difficult. Constantly checking plans is necessary, but reliable internet access is not always available. Carrying printouts is cumbersome and difficult to manage, making it challenging to stay organized on the go.
Surveys
To gain deeper insights into people's travel habits, I conducted an online survey using Google Forms and shared it via social media. The goal of this quantitative survey was to understand how actively people participate in the trip planning process and which aspects they engage with the most.
A total of 44 responses were collected, with the majority of participants being female and between the ages of 26 to 35. The survey specifically included individuals who had been involved in planning a leisure trip of at least one overnight stay, either for themselves or within their group.
The survey responses were first categorized into relevant groups, and key findings were then identified to better analyze travel planning behaviors.
Surveys
To gain deeper insights into people's travel habits, I conducted an online survey using Google Forms and shared it via social media. The goal of this quantitative survey was to understand how actively people participate in the trip planning process and which aspects they engage with the most.
A total of 44 responses were collected, with the majority of participants being female and between the ages of 26 to 35. The survey specifically included individuals who had been involved in planning a leisure trip of at least one overnight stay, either for themselves or within their group.
The survey responses were first categorized into relevant groups, and key findings were then identified to better analyze travel planning behaviors.
Interviews
I conducted seven user interviews using contextual inquiries to understand their trip planning process and the tools or applications they rely on. The discussions focused on how they select travel destinations, the biggest challenges they face while planning a trip, and their primary concerns while traveling. To analyze the responses, I used an affinity diagram to identify key insights from the interview data.
Key Insights from User Interviews
Editing an itinerary is easier than starting from scratch.
Booking details should always be easily accessible.
Visual content, such as images, is more effective than text in travel planning.
Personalized trip plans enhance the overall travel experience.
Personas
Based on the research findings, I developed two personas: Blogger Swapnil and HR Manoj Kumar, representing different traveler needs and behaviors.
Empathy Mapping
Using the research data, I organized the findings into an empathy map. This process helped uncover deeper insights, identify key pain points, and refine the development of user personas based on real traveler experiences.
Testing Process
Testing is an integral part of every stage in the UX process, helping to identify and resolve design issues early on. To assess usability, prototypes were tested with random users who were asked to complete key tasks, including:
Navigating the app
Creating a new event
Finding the best meeting time across multiple time zones
Accessing settings
Viewing current meetings
To ensure a well-rounded evaluation, the following testing methods were conducted:
Hallway Testing – Quick usability tests with random users to gather initial feedback.
Expert Review Testing – Evaluation by UX professionals to identify design flaws and areas for improvement.
A/B Testing – Comparing different versions of features to determine the most effective design choices.
